Since Covid-19 words like pivot, online, virtual, virtual reality, AI and of course my favourite ON DEMAND....becuase you can pretty much get on-demand anything in fitness today. Are fast becoming the new norm, which means its no longer a trend but a customer expectation.
To the NZ operator, Club Manager, Facility Owner, PT, Fitness Instructor, actually, anyone who is making a living out of the fitness industry, NOW has never been more volatile but also never more opportunistic.
Some will say pivot some will say stick to your knitting and here's the bad news both are right, in the proper context.
I've had a 30-year career in fitness, and three years ago my family made the best and worst mistake of our lives. We invested in digital, something I knew nothing about! And quite frankly I was uninspired, unpassionate and utterly unknowledgeable about the tech industry.
Last year similar to "Barry's Bootcamp" who in 2019 did not look like they were going digital, but did in 2020 because you know what hit. I thought phew and have made it my mission since to truly understand what's happening in the tech space for fitness and business generally speaking.
Join me for a session around Digital, Virtual, AI and On-Demand. What's really trending, what do you really need, how much should you really spend and of course how far away is NZ from adoption REALLY!
Together we will seek understanding around the new customer expectation digitally, unpack new tech trend's that already exist globally and what's happening in the tech space right now in NZ.